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About By Johnny

Like the other great Australian label Sass and Bide, By Johnny started life as a market stall in 2009 and has since been grown, by the label’s founder John Schembri, into a brand that has had three successful solo runway shows in its short seven-year life. A great accomplishment in anyone’s books, let alone for such a young label!

After completing a Diploma of Fashion Design at St George TAFE Sydney, By Johnny’s John Schembri has never looked back, and while he credits “The lovely ladies at St George TAFE Sydney Institute” with teaching him many things he knows today. While he certainly began to develop his pattern, and printmaking during the course, both the Diploma, and the time he put into working in fashion PR and as a Design Assistant, has held Schembri in good stead for his blossoming fashion career. When looking over the By Johnny collections there is no mistaking the celebration of femininity Schembri creates through his unique designs and eye-catching prints. Each season Schembri comes up with a range of new prints based off his own designs, inspired by images that surround this talented designer, along with those formed in his own imagination.

With his sister, and business partner Renee, in charge of the business side of the successful fashion label, and Indigo8 running the often time-consuming back-end, John Schembri is free to following his creative instincts and keep producing gorgeous, stylish, sexy garments for lucky women all around the globe. We look forward to seeing what By Johnny comes out with next!

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